We bring value to your business,
by providing dedication, convenience
and reliability.

We bring value to your business, by providing dedication, convenience and reliability.

Within our small bunch of passionate, creative, diverse
professionals, we all share skills, ideas, and experiences
that generate inflammable creative power.
Within our small bunch of passionate, creative, diverse professionals, we all share skills, ideas, and experiences that generate inflammable creative power.

What are we doing?

We are building a trustful surrounding for honest, human-to-human conversation about all aspects of your business. That way we can deliver more effective strategies and higher in-depth quality branding.

Our process.

By bridging strategy and creativity, logic and magic – we craft experiences that unleash the true potential of your brand and enable customers to feel its heartbeat.

Our Team

Irina Simin / FOUNDER / CREATIVE DIRECTOR

She’s always first to make sense of the pre-project jumble and clutter, then makes a neat to-do list that we all follow with zeal.

Everybody knows about those captivating people who bring a special kind of magic to any social gathering – Irina is one of those people.

There is a beauty in her simple no-nonsense approach to life and work. We follow the vibe she carries and it inspires our projects and our everyday life.

Vjeko Sumić / FOUNDER / ART DIRECTOR

Vjeko is always first to arrive and last to leave the office. His desk is organized as if by ruler and his publications always neatly aligned on the coffee table. With Vjeko things are done in a highly committed and responsible manner.

You think – problem – he thinks challenge. For Vjeko every problem has a multitude of solutions, the challenge is to find the best one. In a nutshell, Vjeko belongs to the endangered species of objective, ego-free, easy-to-work-with creatives.

Vjeko is our go-to person for quick, tasty and tested recipes that he often (aren’t we lucky?) brings to the office for tasting. When it comes to books, it is safe to say he is one of the reasons Amazon’s international hard copy book sales are still going strong.

Borisav Lađarević / MARKETING DIRECTOR

Every company needs a person that turns the wheels when it gets tough and stays composed in any given situation. We are lucky to have one. His  ‘there’s got to be a way’ attitude never fails to bring positivity and great solutions to our daily lives. 

With a stellar background, impeccable work ethics, and Oxford dictionary definition of a team player, Boki (as we go by) has thought us about industry practices, law and file order, and charming approach to clients, that does wonders.

Boki has a black belt in making Schnenokle and you need to try them- just saying!  Besides his own delicacies, Boki loves canelle and has found the best place in Belgrade that has them, which (aren’t we lucky again) he always buys for the whole office!

Nevena Minić / DIGITAL MARKETING MANAGER

What would an agency do without one girl from Čačak? “Maybe there are few of us, but we are well-distributed“ she loves to say about people from her hometown. Energetic and motivated, all projects she runs go smoothly. Focused on finishing the task, whatever it is.

Our office war version is a game of leftover 3D letters from a project. Everyone chooses a word that best describes them and displays it above the desk. By the time Nevena joined our team many letters were missing but on day one she spotted an expression we already had “Ide gas“ (closest to “Push it!“) – smiled and said – Perfect for me! We couldn’t agree more.  

A true team player you can always count on – from copywriting to office food ordering, and client afterparties, she’s a true buddy on the field, preserving the reputation of the team.

Milica Pavlović / DESIGNER

Joining the team as a junior designer, Milica brings a calm and thoughtful approach to her work. She learns quickly, asks questions when something sparks her interest, and isn’t hesitant to suggest a different perspective when it feels right. Always curious and willing to dive into new tasks, she works at a steady, reliable pace — the kind you can comfortably count on.  She’s also naturally cheerful and almost always smiling, which adds an easy, positive note to the day.

She’s always on the lookout for something new — whether it’s a tutorial for a fresh animation technique or a clever Photoshop effect worth trying. A natural trend-watcher and explorer, Milica is constantly expanding her skills and bringing new ideas into the studio, often before anyone else even hears about them.

Though the youngest on the team, Milica managed to create an office playlist that suits all generations — setting the right vibe when it matters. She also loves creating a cozy workspace where she can relax and do her best design work. That’s why she brought her retro keyboard… and why she earned a pair of Secret Santa office slippers.

Nolita / UNOFFICIAL SECRETARY

Nobody is more excited when somebody rings the doorbell. Nolita is always first to meet and greet into our Studio.

Sleeps 3/4 of work hours (on average). Gets annoyed with noise and light from camera.

Nolita has won every “Employee of the month Award” and “all she can eat” dog snack awards.

Iskra / EXTERNAL ASSOCIATE

As a younger associate, she works on her status as a door-getter. Nobody passes without noticing or hearing Iskra and her high-pitched screams of joy.

Busy as it gets, she delights us with roughly 50% of her free time.

Fearless of competition, she is IN for that “Employee of the Month” snack award, even adding kiwis and peaches to her diet!