Project Overview
Boni
Artisan Chocolatier
Full re-imagining and re-branding of a family-owned business to reflect its artisan origins, including visual identity for a commercial line products, customer store design, and packaging, promoting to a new segment of customers. To compliment products we invented an experience loop that follows the customer from the ‘eye candy moment’ to the aftertaste in the mouth. Well-thought marketing promotion strategy helped Boni become a recognized and respected name in the artisan sweets industry and triple profits in their first year.
Branding
Packaging
Inspired to compliment the loop of pleasures we designed packages that naturally flow with Boni products and a rich experience. From the moment of opening to the moment of revelation and coming back to sweets, Boni packages quickly became as loved as their products.
Identity
Redefining the Identity
In collaboration with architects we’ve developed store signage to blend store aesthetics, colors, and brand attributes of the re-designed Boni brand. We coordinated and oversaw the photography direction for the brand.
Strategy
Communication strategy & content
By creating a new strategy for marketing content and production, mixing store and digital promotions, building an online presence, and creating early promotional content, we helped Boni to build a pool of thousands of loyal customers and businesses and increase their profits by 300% in the first year.
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