Project Overview
Returning Point
Sharing insights, bridging opportunities.
Returning Point (Tačka Povratka) is a government-initiated association established to maintain an open Serbian society and create opportunities that arise from knowledge exchange and trading experience between highly skilled individuals around the world. Our part of the job (but more of a pleasure) was to develop inspiring branding for the newly established association.
Project Description
Branding
Visual Identity
The logotype has a dual symbolism: open doors for new opportunities and a journey returning to its original point is guided by the name and the mission to expand and maintain networks and circular migration.
Brand Palette
Campaign Strategy
Slogan
Sharing insights, bridging opportunities
Inspired by its name (Returning point) and the nature of the relationship between home and diaspora we’ve leaned towards Sharing knowledge, experience, skills, and connections to create joint opportunities, where association stands has a role of linking and bridging the two sides Sharing insights, bridging opportunities.
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