Project Overview
Josephine Restaurant
Glamorous Art Deco Cocktail Bar & Restaurant
Josephine Belgrade is a modern version cocktail bar and restaurant inspired by the fabulous 1920s Art Deco style and Première icône Noire Josephine Baker, a superstar in the 1920s. Our vision for Josephine’s branding was to conjugate traditional elements of Neo Art Deco with intriguing and rich history of Josephine Baker and resturant’s eclectic offer and give it a modern visage.
Project Description
Identity
Visual branding
Through the choice of color palette, an abundance of patterns and symbols, a selection of materials, and high-end finishes all the way to the website design and content, we’ve aspired to capture a rich and modern, yet timeless and sophisticated look and feel. The quest to find outstanding solutions turned out to be recognized, admired, and well worthwhile.
Logotype
Main Symbol
Design Elements
Icons
Campaign Strategy
Marketing Strategy
We’ve impersonated Josephine from day one. Despite its opening at the probably most undesirable time (March of 2020), our kindred spirit and unbeatable enthusiasm for an innovative approach resulted in a strong brand positioning through communication strategy even during times the restaurant was closed, just five days after its grand opening.
Keeping the spirit of Josephine Baker alive, while building its own aura around grand cocktails of authentic formulas, and signature lavish yet quirky international food selection was a guiding light. We’ve been telling a story and helped Josephine earn its well-deserved place as one of the top places in Serbia through consistent content creation, photo and video shoots, editorials, copywriting, ads, and overall brand management.
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