Project Overview
Sinner Gin
Return of classic gin that took the market by provocative sins
We worked with Podrum Palic to create a product strategy, brand identity and communication for the premium line “Sinners & Angels”. The new identity helped to merge high-quality classic gin with youthful energy and address the younger generation of consumers. Hence the core idea is around the slogan “Sin responsibly.”
Project Description
Branding
Label & Packaging
The label incorporated elegance and sophistication, a clean and minimalist design, emphasizing the classic nature of the gin. The use of high-quality materials, natural paper, and foil stamping added a touch of luxury and reflected the brand’s commitment to excellence. The label prominently featured the brand name Sinner in an elegant font, along with subtle visual elements that break the uniform.
Campaign Strategy
Sinner Gin Campaigns
The slogan “Sin Responsibly” was strategically chosen to convey a balance between indulgence and responsibility. The ‘Sin Responsibly’ offers exciting perspectives of bold, provocative, intriguing and devilish, resting on a concept of “Aren’t we all sinners?” The campaign garnered significant attention through online presence, events, tastings and print campaigns. The ‘on the edge’ approach, achieved brand recognition, raised awareness about the brand and reached a wide audience through online channels, events, and mixology community.
The combination of a premium product strategy, elegant label design, and intriguing messaging helped establish Sinner as a respected and desirable gin brand.
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